Reframing Migration Narratives Toolkit

Sample Reframing Campaigns

The following is a short overview of the case studies we are developing as part of this toolkit. We will provide more detail soon on each.

 

City level: Gerüchte-Küche[1] - Mannheim, Germany

Two artists built a kitchen and dining room installation which was installed in three districts of Mannheim in Spring 2016. Passers-by were invited to sit and share migration rumours and the artists ‘transformed’ the rumour into a dish (visualisation of the rumour), which was served to the citizen. The experience was a basis for dialogue and exploring different narratives to counter the rumour.

 

National Level: Poppy Hijab[2] Campaign, British Future, UK

To challenge anti-Muslim sentiment, British Future developed a campaign called the ‘Poppy Hijab’ commemorating the 400,000 Muslim soldiers who died fighting in wars for Britain. They made a hijab featuring the commemorative poppy and launched it in the right wing newspaper, The Daily Telegraph, under the slogan “Proudly British – Proudly Muslim”.

 

Local Level: Shrewsbury Prayer Centre[3], Hope not hate, UK

To challenge an othering anti-Muslim frame from those opposed to the building of a Mosque in the town, Hope not Hate? Changed the discussion to a ‘right to worship’ frame and got local community church leaders on board to deliver the message.

 

 

 

 

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